In this video, Patrick looks at taking URL filtering to the next level. He shows how to use dynamic filtering with Power BI reports. He also shows a neat trick of setting a link image for Web URL fields.
Filtering in Power BI:
https://powerbi.microsoft.com/en-us/blog/filter-a-report-with-a-url-query-string-parameter/
https://powerbi.microsoft.com/en-us/documentation/powerbi-service-url-filters/